Tomket named official tire partner

Tomket named official tire partner

06/09/2019 16:00

ACF Fiorentina has announced that Tomket is the club’s new Official Tire Partner, having sealed a three-year partnership set to run until the end of 2021/22 season.

Based in the Czech Republic, Tomket is a fast-growing manufacturer of tires for passenger cars and trucks with a global sales network. Tomket tires strike the perfect balance between value and performance, guaranteed by a lifetime warranty. The company is experiencing strong growth in Italy, particularly online.

In accordance with this exclusive agreement, the Tomket logo will be shown on all ACF Fiorentina visibility assets, from press conference backdrops to LED advertising at the stadium. The company will also be able to offer dedicated promotions to ACF Fiorentina fans and partners across both online and offline partners.

“I’m pleased to become a partner of ACF Fiorentina, a club that is well known and loved all over the world,” said Tomket president and founder Radek Grill. “The Italian market is one of strategic importance in our growth strategy and ACF Fiorentina represents the perfect communication platform to reach Italian consumers by taking advantage of our shared passion for football. Our aim is to build a long-term partnership and we want to work with the club on initiatives in the field of corporate social responsibility.”

“The interest of a rising global brand like Tomket in Fiorentina shows that our club, the city of Florence and our fans are widely respected outside of Italy,” said Fiorentina managing director Joe Barone. “We’re pleased to be teaming up with Tomket to initiate a process of common growth together.”

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