Betclic a new Top Sponsor of ACF Fiorentina



Betclic is now a Top Sponsor of ACF Fiorentina. Viola Executive Director Gian Luca Baiesi and GSport CEO Alessandro Giocomini met with the Director General of Betclic Italia Francesco Postiglione in the trophy room of the Stadio Artemio Franchi today to officially seal their new partnership.

A market leader in sports betting and online gaming, Betclic has now confirmrf its position at the top table of sports endorsements. Aside from traditional exposure inside the Stadio Franchi, there will also be diverse initiatives launched as part of the partnership, oriented towards Viola fans via a fully integrated approach across all of the club’s social and digital platforms. Further joint projects will be developed, both online and off. 

“The agreement with Betclic is a new and exciting challenge for Fiorentina, a partnership through which many initiatives will be launched that will be revealed to fans as the season progresses. This collaboration is another step towards leaving traditional forms of sponsorship behind us. It will also help us to find new ways of interacting with our fans, which we hope will strengthen the club’s relationship with its supporters,” said Mr Baiesi, as he displayed a Fiorentina jersey with “Betclic.it” emblazoned on the back.

“We are proud to be partners with a club that has such a rich history of success such as Fiorentina,” declared Francesco Postiglione, Director General of Betclic. “We are also convinced that, thanks to the support of the whole Viola team and the club’s fans, we will be able to forge a new sponsorship model with a strong onus on more interactive participation from the supporters. We’ll learn as we move forward through the season in order to perfect our engagement activities, so that we can make the Fiorentina experience a unique one for the fans.”

About Betclic
Betclic, part of the Betclic Everest Group, is one of the foremost online gaming providers. It operates in Italy, holding an AAMS license, and boasts a wide-reaching games offering: sports betting, poker and online casino. Betclic guarantees a unique, fulfilling experience thanks to innovative technology which allows users to game securely, whether that be from their computers or their mobile phones. 

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